The Power of the Card… Business Card
Before we discuss the power of the business card, it is imperative to acknowledge the origin of the business card. Dating back in the 17th century, business cards then were more like “announcement cards” that would tell townspeople the soon-to-be arrival of a wealthy citizen in their presence. It was a staple of aristocracy and were considered fancy with engraved gold, fancy fonts, and hard press stamping. In the 19th century, the business card later evolved into a “trading card” where most middle/working classmen used them to advertise their trade. Business cards at that time were more of a formality and it was protocol for the business card to be given to the client after service was performed as a means for them to contact the business again (sounds familiar, right?).
It is important to note that the essence of the business card has the same significance it once did dating back to its original intended use in the 17th and 19th centuries. However, business cards have become less formal and somewhat less fancy (depending on the preference of the person distributing the business cards).
Upscales Custom Collection takes much pride in returning to the extravagance of the business card by creating unique, creative, decadent business cards that make memorable first impressions. While the business card should reflect the product and or service of the company/person, it should also stand out as well! Own a floral company? We recommend a business card with a unique floral element like a clear business card with flowers foiled or encased. Own a roofing company? Well at Upscales, we have created shingles on a business card out of sandpaper (check the feature picture above).
In a world of plenty of people doing the same thing, be the business/person that stands out (in a good way) to your audience and start at the business card!
Book a consultation with us so we can take our business card to the next level!
